A revamped suite of live sports streaming apps is part of Telstra’s bid to get an edge in an increasingly competitive live mobile streaming market. Redesigned versions of AFL, NRL and netball apps are part of the live sports streaming makeover, which was launched by the Australian telecommunications giant earlier this month. Yet, the biggest win for Telstra’s 16 million mobile customers is that they will be able to watch every match live from each competition without incurring mobile data charges.
It’s been a big year for mobile sports betting in Australia, with bookmakers introducing a host of new products and services that have made it easier than ever for bettors to watch and bet on live sports through iOS and Android-friendly apps.
From exciting new in-play options to free live streaming of the country’s largest sporting events, here are some of the major developments that have put Australian bookmakers at the forefront of sports betting innovation.
A crackdown on live sports wagering has forced bookmakers in Australia to scrap in-play betting options on their mobile and online platforms. Gambling operators such as Ladbrokes, Bet365 and Unibet had sidestepped an existing government ban on in-play sports betting by exploiting a loophole in Australian gambling regulations. They did this by adding an in-play ‘click to call’ button that connected bettors to an automated operator, through which a live bet could be place on a computer, iOS or Android mobile device.