Tech and media giant Yahoo is expanding its live sports offering by streaming MLB and NHL matches through the revamped Yahoo Sports mobile app. Available to both iPhone and Android users, the completely redesigned app offers access to hundreds of live streams of the world’s premier baseball and ice hockey competitions.
In addition to a live match-of-the-day feed, MLB connoisseurs will be given a live streaming guide with access to additional games. That way, Yahoo says, baseball fans will no longer have to scour the internet trying to find the game they want to watch. If you've wagered on either a baseball or hockey game, you now also watch all the action unfold on your tablet or smartphone.
As part of its NHL deal, Yahoo Sports will stream four free games each week and offer bite-sized content such as top plays and highlights of each game. In further welcome news for sports fans, the content is completely free and a subscription is not required.
In expanding its live sports service, Yahoo is trying to keep up with rivals such as Facebook and Twitter, which have both invested significantly in new live streaming products. It is also hoping to build on the success of its historic live stream of an NFL match between the Buffalo Bills and Jacksonville Jaguars, which took place in London in October last year. The stream, made available on the internet, was widely considered a success after attracting more than 15 million viewers worldwide.
Yahoo has also previously invested in golf, offering live streams and on-demand video content, worldwide and free, from the PGA Tour. Just like during the Bills-Jaguars clash, Yahoo will sell its own video advertising for commercial breaks during the NHL and MLB streams. That should provide a major financial boost to the company following widely publicised struggles, which culminated in a $4.8 billion takeover of its core business by Verizon Communication Inc. in July.